Window & exterior cleaners

Wave Exteriors

A full brand identity, a website and a Google Business Profile, all ready before Wave Exteriors takes its first booking.

The starting point

Wave Exteriors is a new window and exterior cleaning business that hasn't launched yet. The aim was to get everything in place before day one, so that when they do launch they look like an established, professional company and have the foundations to compete in their local area.

What we did

  • A full brand identity: primary and secondary logos, a brandmark and a social media icon, all designed to work together.
  • Van livery mockups showing how the brand carries over to the real world.
  • A conversion-focused website, with clear calls to action and targeted copy so it's easy for visitors to ask for a quote.
  • Pages built around the searches local customers make, so the site has what it needs to rank.
  • A fully built-out Google Business Profile.

Where it stands

  • Ready to launch with a professional look from the first day of trading.
  • The groundwork for local search already done: keyword-focused pages and a complete Google Business Profile.
I wanted Wave to look like a proper, established company from day one, not something thrown together. The logos, the van design, the website and the Google profile all work together, so when I launch I can focus on the work instead of worrying about how we come across online.
Owner of Wave Exteriors

The brand

A complete logo set for Wave Exteriors: a primary logo, a wordmark, a standalone brandmark and a social media icon, in navy and pink.

Wave Exteriors primary logo: 'Wave' in navy script with a pink sparkle, above 'Exteriors'
Primary logo
Wave Exteriors secondary logo: the name on one line in navy script
Secondary logo
Wave Exteriors brandmark: a navy script W with a pink sparkle
Brandmark
Wave Exteriors social media icon
Social media icon
Wave Exteriors brandmark in white on navy
Brandmark, reversed
  • Navy#112D8C
  • Pink#F7ABC4
  • Cream#FEFBF5

The work

Want this for your business?

A 5–10 minute video recorded for your business, covering your Google listing, website and one local competitor, with the top 3 things we'd fix. We aim to have it with you within 48 hours.

  • No hard sell
  • No card details needed
  • No obligation
  • Reply the same working day

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