SEO for plumbers and heating engineers.
When someone nearby searches for the work you do, on Google or in tools like ChatGPT, we help make sure it's your business they see and call.
What your customers search for
| What they search |
|---|
| plumber near me |
| emergency plumber [town] |
| boiler repair [town] |
| bathroom fitter [town] |
Getting your Google listing right
The right Google Business Profile categories
Use "Plumber" as your primary category, then add secondary categories that match your work, such as heating or gas engineering. Only add categories you genuinely offer, and check the exact names in your profile, as Google updates them from time to time.
Seasonality and job values
Busy and quiet months
Boiler and heating work usually peaks in autumn and winter, when the heating goes back on. Bathroom and kitchen projects are more often planned in spring and summer.
Typical job values
Call-outs and small repairs come in often but are lower value. Boiler installs and bathroom fits are worth far more, so it pays to attract more of those enquiries.
How we'd do it
- 1
Free audit
We show you where you stand and what's holding you back.
- 2
Fix the foundations
Your Google listing, website basics and key pages.
- 3
Build month by month
More pages, more reviews, more reasons for Google to show you.
- 4
Report plainly
What we did, what changed and what's next, every month.
What we'd suggest for plumbers and heating engineers
Also for plumbers and heating engineers: web design · paid ads · everything for plumbers and heating engineers
Quick answers
Can you help me get more boiler and bathroom work, rather than small call-outs?
Yes. We build pages around the jobs you want more of and target the searches for them, so more of your enquiries are for the work that pays best.
Should I run Google Ads for emergency jobs?
Often, yes. Emergency searches are urgent, so people click the first business that looks right. Ads put you at the top straight away while SEO builds up, and if your trade is eligible, Google Local Services Ads can work well too.
Get a free video audit
A 5–10 minute video recorded for your business, covering your Google listing, website and one local competitor, with the top 3 things we'd fix. We aim to have it with you within 48 hours.
- No hard sell
- No card details needed
- No obligation
- Reply the same working day